PluggedIN 2026: Brands, creators explore IP ownership, sustainable partnerships

File photo: Lagos lagoon and the Third Mainland Bridge area.
File photo: Lagos lagoon and the Third Mainland Bridge area. Photo: Johnbrainyvisuals / CC BY-SA 4.0, via Wikimedia Commons

The Lagos event brought creators and brand executives together to explore partnerships that could turn digital content into funded productions and long-term commercial projects.

The Lagos event brought creators and brand executives together to explore partnerships that could turn digital content into funded productions and long-term commercial projects.

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